{"product_id":"how-great-ideas-happen-9781668026007","title":"How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success","description":"\u003cb\u003eGreat ideas are all around us, waiting to be discovered. Here’s how to find them.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe’re used to imagining creativity as a lightbulb moment—sudden, mysterious, reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered—more like precious artifacts that we unearth and refine?\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eHow Great Ideas Happen\u003c\/i\u003e, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic, it’s method. The most successful innovators don’t wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.\u003cbr\u003e \u003cbr\u003eWith vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous “drip” paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made \u003ci\u003eGraceland\u003c\/i\u003e by carefully sifting through previously recorded material for what he could take away.\u003cbr\u003e \u003cbr\u003eBy revealing the hidden steps behind breakthrough success, \u003ci\u003eHow Great Ideas Happen \u003c\/i\u003euncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas—this book is your guide.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":53651866091830,"sku":"9781668026007","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8925\/1382\/files\/9781668026007_p0.jpg?v=1773805811","url":"https:\/\/www.papersource.com\/products\/how-great-ideas-happen-9781668026007","provider":"Paper Source","version":"1.0","type":"link"}