How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success
Item 9781668026007
Sale price$30.00
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Great ideas are all around us, waiting to be discovered. Here’s how to find them.
We’re used to imagining creativity as a lightbulb moment—sudden, mysterious, reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered—more like precious artifacts that we unearth and refine?
In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic, it’s method. The most successful innovators don’t wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.
With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous “drip” paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away.
By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas—this book is your guide.
How Great Ideas Happen: The Hidden Steps Behind Breakthrough SuccessSale price$30.00
"Like a bolt of lightning'that's how great ideas occur, right? Nope, that's just a myth. If fact we are surround by great ideas'at least that is what George Newman believes, in and in his newest book, How Great Ideas Happen, he's out to prove there is a process to coming up with great ideas. Who knew there was a system for creativity? In this book Newman lays it all out, using a myriad of real world examples that are both intriguing and inspiring. I'll definitely putting many of the ideas from this book into practice. I'd like to thank Simon & Schuster and NetGalley for the opportunity to read and review an eARC of How Great Ideas Happen."
