Em & Friends
About the Brand
At Em & Friends, they want you to feel truly seen, heard, and connected to the people you love—including yourself!—in good times and really freaking hard times. (Especially those times.) They make greeting cards and products for the relationships people really have: relationships and lives that are messy and beautiful, tricky and wonderful, and a whole bunch of everything else in between.
Founded by Emily McDowell, Em & Friends joined forces with sister brand Knock Knock, and then became part of the Union Square & Co. family. Their goal is to help people feel more connected and less alone.
Items We Love
Em & Friends may be best-known for their Empathy Cards, a more honest and supportive alternative to traditional sympathy and get-well messages. Their cards help you find the right words for people experiencing major illness, grief, and loss.
On special days of celebration, it would be awesome to place a golden crown on your friend’s head! Em & Friends encouraging birthday cards serve as a terrific substitute. Plus, they’re suitable for framing or sticking on the fridge, which crowns are not.
Let your friends and family know all the ways you love them with Em & Friends fill‑in‑the‑blank Read Me When letters and Fill in the Love® books. Looking for a customizable anniversary gift or thoughtful messages for your BFF? These personalizable gift books and letters have you covered!