Em & Friends

About the Brand

At Em & Friends, they want you to feel truly seen, heard, and connected to the people you love—including yourself!—in good times and really freaking hard times. (Especially those times.) They make greeting cards and products for the relationships people really have: relationships and lives that are messy and beautiful, tricky and wonderful, and a whole bunch of everything else in between.

Founded by Emily McDowell, Em & Friends joined forces with sister brand Knock Knock, and then became part of the Union Square & Co. family. Their goal is to help people feel more connected and less alone.

Items We Love